Basis is your vision. Understanding your business goals, together we analyze the initial position of your organization. The SWOT analysis selects and assigns the recognized facts to the following criteria: Strengths, Weaknesses, Opportunities, and Threats. The subsequent target-performance comparison identifies the public relations challenges. The communication goal, target groups and PR message are the key components for the conception that leads to explicit means for implementing the tactical planning.
Through media relations, I work with your target media in order to inform your customers, prospects, and multipliers of your corporate business and products. The aim is that you appear in a favorable, consistent and credible light. For positive and broad coverage, vibrant and dynamic content is essential. Based on your input, I make use of my storytelling skills and deep knowledge of the target media to wrap your message in content that generates interest. Readers profit from easy to understand editing of complex topics. The intention is to inspire, educate, inform, and entertain your desired customers so that they come up to you instead of you searching for them.
>> References: Please visit the newsroom for the latest press releases from my clients.
A professional digital appearance is crucial for effective and efficient public relations. Websites are a must-have digital platform in the marketplace to highlight leadership and build brand recognition and trust. They provide value for customers and prospects, as well as credibility for your business and key executives. My full-service support, together with specialist partners, reaches from digital strategy and structure, copywriting and typography to layout and programming. These entire aspects fuse together to create an interface that facilitates easy access to your content and communicates function, besides featuring an appropriate aesthetic. In contrast to printed presentation material, your website is dynamic and in ongoing development. You should introduce gradual improvements and updates to keep your website effective in serving its function.
RUETZ SYSTEM SOLUTIONS
Instead of relying on loud advertising, you can use content marketing to win your customers' interest with content that has substance. You provide a knowledge pool around your subject area, which your target group will gladly and regularly access. Your own products and services step into the background. Possible content goes far beyond your product range. You create content with which you address the needs of your customers and retain their interest.
Are you passionate about your topic, but unsure how to bring your offer to the world? How do we manage to spread our message in an authentic way, i.e. in accordance with ourselves, without bending ourselves? Does it really help to be conspicuous and loud, above all? I am convinced that for sustainable success we need the individual balance of our own personality, target group and available energy. As expert, you will find the starting point from which you can embark on your successful path with joy and ease. Your visibility does not need to be loud, but authentic and effective, in harmony with messengers, content and recipients.
Go into Digital Conversation. Update your Customers. Interact with Prospects and Influencers.
The impact that social media has on your organization is to be examined to adapt or develop the digital communication plan according to your marcom strategy. There are numerous platforms: LinkedIn, Twitter, Instagram, facebook, Pinterest, YouTube, Snapchat, TikTok, Vimeo, Clubhouse, Whatsap, Telegram and many more. It is to research and determine how best to capitalize on the benefits of a smart digital and social media strategy.
KDPOF: LinkedIn Twitter Xing
ARIES Embedded: LinkedIn Twitter
RUETZ SYSTEM SOLUTIONS: LinkedIn Facebook Xing
Social Media Strategy
Setting up the social media strategy begins with the definition of your main business objective and the success metrics. Next step is to analyze the demographic and psychographic characteristics of your current or prospective customers. The passion that appeals to the heart rather than the head of your audience needs to be identified. Upon these results, the channel plan comes to life.
Depending on the type of channel, various possibilities to interact with your audience are available. Social networking and blogging sites offer personal accounts and company sites with the options to post news and updates, join groups and participate in discussions, follow, like and share other posts, etc. I provide support in creating and maintaining sites and accounts as well as identifying and initiating relevant groups and discussions.
Expand your organization's social footprint and enhance the public reputation.